Let Us Shop for You
BackstoryOne of the top 5 grocery retailers in the nation approached us to design and develop a mobile experience that enables users to shop with either curbside pickup or delivery. Before the launch of the curbside application, their website served as the sole method of engagement for customers.
The OpportunityRedesign the shopping experience to make the website mobile responsive and develop a mobile app.
The Big DealWhen shoppers pick products, the application learns their behaviors and collects preferences for future recommendations.
The PlanWe initiated competitor research and employed analytics to identify key drop-off points for online customers.
Then we began the process with several design thinking workshops to generate our strategy.
With this feedback, we embarked on generative research, which allowed us to develop personas and user journeys, leading to an iterative design cycle with embedded user validation.
The OutcomeOur embedded team supported H-E-B’s digital team by providing mobile development (iOS and Android), QA, and Project Management experience.
We designed and implemented a new shopping experience through user research to validate our work.
- Quality Assurance
- Project Management