Let Us Shop for You
Product: Curbside
Company: HEB
Then we began the process with several design thinking workshops to generate our strategy.
With this feedback, we embarked on generative research, which allowed us to develop personas and user journeys, leading to an iterative design cycle with embedded user validation.
We designed and implemented a new shopping experience through user research to validate our work.
Company: HEB
Backstory
One of the top 5 grocery retailers in the nation approached us to design and develop a mobile experience that enables users to shop with either curbside pickup or delivery. Before the launch of the curbside application, their website served as the sole method of engagement for customers.The Opportunity
Redesign the shopping experience to make the website mobile responsive and develop a mobile app.The Big Deal
When shoppers pick products, the application learns their behaviors and collects preferences for future recommendations.The Plan
We initiated competitor research and employed analytics to identify key drop-off points for online customers.Then we began the process with several design thinking workshops to generate our strategy.
With this feedback, we embarked on generative research, which allowed us to develop personas and user journeys, leading to an iterative design cycle with embedded user validation.
The Outcome
Our embedded team supported H-E-B’s digital team by providing mobile development (iOS and Android), QA, and Project Management experience.We designed and implemented a new shopping experience through user research to validate our work.
Highlight Reel
- Research
- UX/UI
- Development
- Quality Assurance
- Project Management
- Web
- Mobile